Denim Tears x Levi’s® Season 2 Collaboration Coming Soon


This month marks the second season of the Denim Tears x Levi’s® collaboration. Tremaine Emory has worked with Levi’s® for two years through his label Denim Tears. This season he continues to explore the historical roots of race in American society while creating a conceptualist art framework around the cultural identity of the African diaspora. A conceptualist artistic framework around the cultural identity of the African diaspora.

The second season collection revolves around the visual cues of the Gullah/Geechee people, descendants of enslaved Africans on plantations on the lower Atlantic coast, a region known for its production of indigo dye, where the hands of Gullah enslaved people turn blue as they are forced to endure the exhausting process of indigo dyeing. The indigo handprints, symbolizing the struggle and toil of the Gullah enslaved people, are printed on Levis 501 prototype shoes, trucker jackets, and iconic Denim Tears hats, symbolizing Tremaine’s blueprint for a new America. The collection, which also includes quilted cotton shirt jackets, 501 jeans, oversized tootsie bags, and western button-down shirts, showcases the crafted work of Gullah/Geechee in Denim Tears and also aims to provide a global perspective on the aesthetic and cultural heritage of the region.

All products are said to be 100% cotton. The collection will be available at Denimtears and Dover Street Market online shops on 26 July at 9 am.


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