It will take the form of a tennis-themed boutique.
Thom Browne has officially entered France, announcing opening its first standalone shop in partnership with EPI, a private members club in Saint-Tropez, South France, in the form of a tennis-themed boutique.
Opened in 1959, EPI is renowned for its focus on sport and wellbeing. It is located in the hills of Ramatuelle to provide an exclusive experience for its members. And as a supporter of the game, Thom Browne’s vision was realized at the invitation of tennis legend and founding member John McEnroe.
The new shop is not only a joint milestone between Thom Browne, John McEnroe, and EPI but also a significant step forward in the continued global expansion of the Thom Brown brand, which hopes to have 100 retail locations worldwide by the end of 2023.
Similar to the Miami flagship, the new shop uses a lighter color palette to complement the pleasant ambiance of St Tropez, using a comfortable grey color palette to create the base of the interior and finishing with the iconic red, white, and blue stripes running down the aisles as a design highlight. In addition to ready-to-wear and accessories, there will also be an exclusive tennis collection with the EPI logo, available by appointment only. If you are in France, you may want to visit the shop.
Thom Browne Saint-Tropez
1128 Route de l’Épi