New brand Gui Guī™ launches its first collection


Interlinking ancient eastern thinking with future technology

Established in 2022, the new brand “Guī™” has officially launched its first collection. The brand’s core is to go against the youth culture, de-label and not be categorized, and create a spiritual world of self-consciousness. Underneath the shell of comfort, Gui Guī™ is trying to link ancient Eastern thinking with future technology. With a combination of practical and functional design and a simplistic fashion silhouette incorporating traditional Eastern elements, Gui Guī™ is exploring the design boundaries of a national brand. Using the fire, a symbol of ancient rituals, as a central visual symbol, we are creating a virtual and real community for today’s young people through multi-media artistic creations such as fashion, music, and influence.


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